Vitamin Water
Challenge:
vitaminwater wanted to find a way to engage consumers virally while reinforcing its image as a cool and refreshing brand.
Solution:
Using the Romplr platform, skyrockit created “50 Sound Lab,” an iPhone application and complementary website, to engage consumers and create vitaminwater brand ambassadors by activating and connecting with music fans around the brand.
Skyrockit worked with vitaminwater to provide mobile application and website development, PR support, management of media spend, Facebook integration, and branding of the Romplr platform.
Results:
Within the first week of launch, the 50 Sound Lab was ranked #1 ‘Top Free iPhone Music Apps’ and #9 ‘Top Free iPhone Apps’. The app was recognized by Apple as a ‘New & Noteworthy’ iPhone App and has had over 250K downloads to date.