Paranormal State EMF Reader
Challenge:
A&E was looking for a new and innovative way to extend their brands.
Solution:
For Paranormal State, an iPhone app was the ideal way to bring the compelling content the show has to offer onto a revolutionary new platform and put the brands directly in front of key target demos. And so we created the Paranormal State EMF Reader application – essentially a mock ghost-hunting tool. Instead of creating a simple, menu driven catalog-style application for the show, we created an application that was fun to use and even more importantly, fun to show your friends.
Result:
The application was in the top 100 Free Entertainment applications.
"When contemplating the move into this new media, we looked for a partner that had the right blend of technical expertise, market savvy and intellectual wit to create a stellar product. Skyrockit was the company to do that. The level of enthusiasm, dedication and intelligence the Skyrockit team has brought to this project - and continues to bring to new projects - is highly evident in the quality product produced by the relationship. "
- Tina Prause A&E Television Networks