Skyrockit Blog
Focus On Your Brand, Not Your Medium
Posted at 11:30AM Jul 09, 2010 by
After hearing from another magazine pub that they should just extend their print format to the iPad, I would like to share my insights on how digital presents a brand opportunity for media verticals. Dear, anyone who has a brand, radio, magazine, book, TV show etc, it is very important for you to see yourselves not as a medium or platform or type of content but rather as a BRAND that speaks to and adds value to a specific audience. If you see yourselves this way, broaden your scope and do not restrict your thinking by past limitations and your specific medium then the future looks bright!