DMDB
Posted at 10:23AM Mar 10, 2010 by
Digital Media Daily Briefing
*iPhone*
iPad TV Ad Doesn't Inspire iFrenzy
With Apple debuting its first TV commercial for the iPad during the Oscars telecast, has the fevered anticipation surrounding the device expanded beyond gadget geeks to the wider public?
The marketing technology firm Alterian yesterday put out findings showing Apple was among the awards show advertisers generating the most positive buzz online based on monitoring of social networking sites, blogs, video-sharing sites and the like. So maybe social media mavens are excited about the iPad, but they probably were already anyway.
*Mobile*
Is Google's Mobile Marketing Strategy A Bust?
Google's attempt to revolutionize the way consumers buy phones is all washed up. That's the conclusion of ZDNet's Googling Google blog based on revised retail estimates from Goldman Sachs. "Google's attempt at fundamentally changing the way we buy cell phones has yet to bear much fruit," it writes. Goldman Sachs reduced sales estimates from 3.5 million units in 2010 to a just 1 million -- and only 2 million in 2011 if they launch a second phone, ramp up their own marketing effort, and, critically, agree to sell it in physical retail stores.
*Branded Entertainment*
Chili's Debuts New Online Ordering Tool
The Chili's restaurant chain has introduced a new online ordering tool (Chilis.com) that enables take-out customers to order dinners to go during lunchtime or earlier in the day, pay online, and specify their pick-up times.
Owned by Brinker International, Inc. Chili's now has more than 1,500 locations in 29 countries and two territories.
*Online*
Ad Publishing Tool Bridges Traditional And Online Media
Startup Analog Analytics emerges from stealth mode Tuesday to launch a software platform that gives local publishers the tools to offer interactive coupons and gift certificates in any media, from traditional to online.
The platform lets publishers run interactive coupons, gift certificates and a daily special called the Bigger Better Deal on radio or television and in print or billboards and have consumers interact through mobile. An SMS feature ties the platform to online data and metrics. Through the dashboard, publishers can check stats and run reports that track impressions, click-through rates, texts, emails and conversions.
*Marketing*
The ever-changing world of marketing
The gurus offer plenty of anecdotes but very little on practising the 'art'
Spending a day at a conference called the Art of Marketing last week didn't teach me a lot that's new about marketing.
To sum up, the stuff we used to do doesn't work any more, and no one knows what will work in the future.
But oh, the anecdotes! With six author/speakers describing how business and marketing are changing, they offered enough factoids to float an elephant.
Which resonate for you? z Since 2007, said Mitch Joel, an online guru with Montrealbased Twist Image, the percentage of consumers online who click on banner ads has fallen 50%. Just 6% of the world's 1.7 billion Internet users click on banner ads.