Skyrockit

In The News

We love it when a plan comes together.

Feb 24, 2010

For Rebranded skyrockit, That’s Mobile Entertainment
Adotas

Though quite the buzzword in the digital age, branded content is in no way a new term.

Dec 16, 2009

Coca-Cola's vitaminwater app sees 250K downloads in two weeks
Mobile Marketer

Coca-Cola Co.’s vitaminwater-branded Sound Lab application featuring hip-hop superstar 50 Cent was downloaded more than 250,000 times in the first two weeks after its induction into the App Store.

Nov 17, 2009

50 Cent Launches Free iPhone App With Vitamin Water
BallerStatus

Following the lead of other artists such as Soulja Boy, T-Pain, and Lil Jon, 50 Cent is hopping on the mobile apps train, with the launch of 50's Sound Lab.

Nov 16, 2009

50 Cent and Vitamin Water to Release iPhone App
Examiner

Romplr allows fans to interact with music by creating their own versions of tracks by their favorite artists, thereby becoming part of the creative process themselves.

Nov 16, 2009

50 Cent & Vitamin Water
Firestarter Blog

Stay tuned for details about this because it's going to be a huge hit!

Nov 16, 2009

50Cent Launches iPhone App
Mobile Marketing Magazine

The 50’s Sound Lab App gives fans access to the key elements of the original recording and provides creative tools to connect with and personalize the new single.

Nov 16, 2009

50 CENT LAUNCHES FREE IPHONE APP: 50's Sound Lab allows users to remix his current single.
EURWEB

Ground-breaking social media experience!

Oct 30, 2009

Zippo Virtual Lighter - Award Winning Application

Aug 25, 2009

Zippo: From Branded App To Branded Entertainment
Mobile Insider

Zippo enjoys a special place among branded apps because it was a clever curio that became a gotta-have app.

Aug 10, 2009

Zippo Reignites Brand With Social Media, New Products
Advertising Age

Proof positive of Zippo's continued brand relevance is its ubiquitous iPhone app, created by Moderati, which has been downloaded 5 million times.

Jul 23, 2009

Introducing “Romplr”, a Groundbreaking Interactive Music Application Featuring Soulja Boy Tell’Em
The Hype Wire

With Romplr, fans can now connect to artists' music in a whole new personal way by creating their own versions of a song and being part of the creative process.

Jul 15, 2009

Soulja Boy Cranks Out iPhone Remix App, More Artists Coming Soon
Fast Company

the 18-year-old rapper who parlayed Internet fame into platinum record sales is back on familiar territory: The cutting-edge.

Jul 14, 2009

Appiphilia: Remixing with Romplr
LA Times

This is what remix culture is about -- letting the fans interact, not just listen. -- Jon Healey

Jul 14, 2009

Remixable Albums Offer Hope for Music Industry
Wired.com

Plenty of ink has been spilled about the major labels’ butterfingered approach to new technology, but every once in a while, they get it right.

Jul 14, 2009

Soulja Boy Releases iPhone Remix App Through Romplr
Billboard Business News

The application allows participating artists to release certain tracks on the iPhone that fans can recreate into their own unique versions.

Feb 25, 2009

AETN spooked by iPhone
C21 Media

A&E Television Network has tapped Bellrock Media subsidiary Moderati to launch its first application for the Apple iPhone - a meter to measure levels of paranormal activity - to the international market.

Feb 18, 2009

Field of Widget Dreams
ADWEEK

some brands have managed to get it right, Zippo's Virtual Lighter app (via Moderati, New York) being the most notable.

Nov 14, 2008

Come on, iPhone, Light Our Fire
Entertainment Weekly

With the advent of the flickable "Virtual Zippo" iPhone app

Nov 12, 2008

Endemol USA Exec Joins Branded Media Firm
Entertainment Weekly

Vlassopulos has joined Bellrock Media subsidiary Moderati, and will oversee the company's new initiatives in branded entertainment, digital entertainment services and mobile.

Oct 22, 2008

Free Bird: The Inside Story of Zippo's iPhone App
Wired.com

Cellphones are the new lighters, with tens, hundreds or thousands of them being waved at concerts around the world as if they were lighters waved aloft by the crowds at '70s stadium concerts of yore.

Oct 07, 2008

iPhone App Review - Zippo and iPint
Mobile Industry Review

Michael Selvidge is back giving us some more iPhone App reviews, two that are great, and one - not so much

Oct 02, 2008

Hey Buddy, Got a Virtual Light?
Media Bistro

Zippo, the lighter company, has found a really cool one.

Sep 11, 2008

ME's Top 50 US Execs Revealed
Mobile Entertainment

It's CTIA week, so which industry figures should you suck up to for a direct route into the North American content market?

Jul 19, 2007

'Mobile Faker' Gets You Off the Hook and Out of Trouble
KABC-TV

Have you ever found yourself faking your way out of a sticky situation? Well some people are now turning to their cell phone to help save them.

Jul 11, 2007

KOCH Records Inks Ringtone Deal with Moderati Inc.

"KOCH is pleased to broaden our close relationship with Moderati and we view this exclusive mobile deal as a key element in our drive to build the smartest and best 21st century music company."

Jun 11, 2007

How to Win Friends and Influence People By Faking It

These days it's fine to fake it.

May 10, 2007

Video: Fake Calls Help In Sticky Situations

If timing is everything, then a well-timed phone call is hard to beat.

May 01, 2007

Product of the Day: Mobile Faker

Have you ever been hit on and felt like a deer in the headlights wishing for an urgent way out of the awkward situation?

Apr 09, 2007

Mobile Service Lets Callers Act Phony

For $4 a month, you can buy a glamorous, witty life - or at least show off one in public.

Apr 08, 2007

Inspector Gadget: Faking It
Gay.com

Moderati's Mobile FAKER, a new service exclusive to Sprint PCS phones, serves as a virtual wingman or wingwoman to any bar-hopping adventure. It includes a half dozen or so features and cost $3.99 a month.

Mar 23, 2007

Sprint Faker Hands-On: Pretend You Have a Life
Gizmodo.com

Sprint's teamed up with game company Moderati for a mobile Faker application, which essentially lets you use your phone to pretend to have a life.

Feb 09, 2007

A Knight In Mobile Armour
Forbes.com

when the singles scene gets just a little too scary, a well-timed escape is priceless.

Jan 24, 2007

New Service From Sprint Helps You Lie
CrunchGear

Cellphones are a bridge between one human and all of his or her fellow humans. Fortunately, it's a drawbridge, and one can raise it to keep certain people at bay.

Jan 24, 2007

Sprint Launches MobileFaker by Moderati
MobileCrunch

because this is a radical departure from anything either company has done before.

Jul 01, 2006

Marketing Exec Grooves with Sippy Cups
Wireless Week

Outings with The Sippy Cups.

May 19, 2006

Ringing it up
San Francisco Business Times

Moderati will soon begin selling an original mobile social service, "a weapon in the bar scene" to boost profitability and "help us transform from middle man to being able to really own the product space more," Schloeder said.

Mar 22, 2006

Ring Tones Are Music Too
PC World

When your cell phone rings, it's not just notification, it's music marketing at work.

Dec 15, 2005

Wallpapers with a Purpose
Wireless Week

If you don't have the real thing handy, Moderati will let you have the next best thing: mistletoe wallpaper.

Aug 04, 2005

Distones: How To Dis Your Serial Cell Phone Callers With Ring Tones
San Jose Mercury News

Ever get a call from someone you know you don't want to talk to? The folks at San Francisco-based Moderati, the makers of the ring tones dubbed "DisTones," say they've got a solution for dealing with dreaded callers.

Jun 06, 2005