In The News

February 1, 2005
By Ralph Berrier Jr.


The Internet is a virtual shopping mall of ringtone providers, with Modtones, Xringer and Ringster among the most popular. Most ringtones can be delivered to a phone immediately if the owner knows the phone's carrier and model number.

I think it's kind of fun to have different rings for different people, said Jessica Holmstrom, 18, a Virginia Tech freshman from Richmond. Her ringtones include a Kenny Chesney song for her mother and the Cheers theme for her best friend.

It's better than just random noise.

Even though a definite cool factor goes with having hip songs rise from your cell, there's a practical side, too.

Since everybody has a cellphone, you don't want to have the same ring as everybody else, said Tech senior Michael Ho. He was relaxing on a couch inside Squires Student Center, surrounded by other students armed with laptop computers and cellphones. It was a scene where a ringing cellphone could have sent a dozen people rifling through bookbags and purses to see if it was their phone.



About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.


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