In The News
January 11, 2005
While the right jingle has always been a powerful branding tool, the right ringtone can also do wonders. Most recently, automaker Dodge is getting into the act, partnering with mobile content provider Modtones on a new mobile offering. The partnership will position Dodge in various mobile carrier relationships, with Modtones-owner Faith West leveraging the partnerships. Ringtone content will also be available for sale at dodge.modtones.com. Dodge will seek to extend its "Grab Life by the Horns" campaign to mobile devices, with the popular "Hit It" tone now available as a polyphonic or master ringtone.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
All trademarks and/or registered trademarks are the property of their respective owners.
While the right jingle has always been a powerful branding tool, the right ringtone can also do wonders. Most recently, automaker Dodge is getting into the act, partnering with mobile content provider Modtones on a new mobile offering. The partnership will position Dodge in various mobile carrier relationships, with Modtones-owner Faith West leveraging the partnerships. Ringtone content will also be available for sale at dodge.modtones.com. Dodge will seek to extend its "Grab Life by the Horns" campaign to mobile devices, with the popular "Hit It" tone now available as a polyphonic or master ringtone.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
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All trademarks and/or registered trademarks are the property of their respective owners.