In The News
Monday, March 7, 2005
By Susan Rush
Faith West has changed its name to Moderati, a move to tie the company more closely with its Modtones brand.
"Moderati has a great ring to it, and it better reflects our personality and consumer orientation," company president Carolynne Schloeder said. The name Faith West was adopted as a way to stay connected to its parent company Faith Inc. in Japan. The company used the established name to gain a foothold in the U.S. wireless entertainment market. Schloeder says, however, that the Modtones brand has "achieved a high level of recognition" over the past few years.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
All trademarks and/or registered trademarks are the property of their respective owners.
By Susan Rush
Faith West has changed its name to Moderati, a move to tie the company more closely with its Modtones brand.
"Moderati has a great ring to it, and it better reflects our personality and consumer orientation," company president Carolynne Schloeder said. The name Faith West was adopted as a way to stay connected to its parent company Faith Inc. in Japan. The company used the established name to gain a foothold in the U.S. wireless entertainment market. Schloeder says, however, that the Modtones brand has "achieved a high level of recognition" over the past few years.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
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All trademarks and/or registered trademarks are the property of their respective owners.