In The News
October 2, 2008
Media Bistro
With so many restaurants, clubs, arenas and other venues going non-smoking, brands that make their money from consumers' nicotine addictions are searching for new ways to market themselves.
Zippo, the lighter company, has found a really cool one.
The company, which has been selling lighters since 1932, has gone virtual. Through a partnership with mobile content provider Moderati, Zippo now offers the Virtual Zippo Lighter for the iPhone.
The free app mimics the actions of the real thing. It opens with a flick of the wrist, lights with a turn of the flint wheel and has a flame that sways as you move the phone back and forth. And, unlike many lighters, it's truly windproof - and won't burn anyone's hair when you wave it at a rock concert
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
All trademarks and/or registered trademarks are the property of their respective owners.
Media Bistro
With so many restaurants, clubs, arenas and other venues going non-smoking, brands that make their money from consumers' nicotine addictions are searching for new ways to market themselves.
Zippo, the lighter company, has found a really cool one.
The company, which has been selling lighters since 1932, has gone virtual. Through a partnership with mobile content provider Moderati, Zippo now offers the Virtual Zippo Lighter for the iPhone.
The free app mimics the actions of the real thing. It opens with a flick of the wrist, lights with a turn of the flint wheel and has a flame that sways as you move the phone back and forth. And, unlike many lighters, it's truly windproof - and won't burn anyone's hair when you wave it at a rock concert
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
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All trademarks and/or registered trademarks are the property of their respective owners.