In The News

By Matt Hickey
January 24th, 2007
CrunchGear

Cellphones are a bridge between one human and all of his or her fellow humans. Fortunately, it's a drawbridge, and one can raise it to keep certain people at bay. Sometimes, though, you're in a situation that calls for a quick out, a need to escape with a convenient excuse. Sprint knows this, and has a solution: MobileFaker.

MobileFaker (MF for short) is a collection of services that turn your cellphone into an anti-dork concussion grenade, utilizing tools like a fake ring, becuase you have to "take this call, sorry pal!" and a fake phone number to give that bill collector, as well as a cache of pick-up lines (oh, noooo) and a false breathalizer (what!?), just to name a few.

While it's short of having a phony "alien" scanner, these tools walk the line between goofy and scandalous, but what's really interesting is that it's far and away different than any other services offered by Sprint, or anyone else. Hopefully, it's the start of a trend that will actually make phones useful to most Americans for more than phone calls, and will raise revenues for carriers.

About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.


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