In The News

By Jason Chen
March 23rd, 2007
Gizmodo.com


Sprint's teamed up with game company Moderati for a mobile Faker application, which essentially lets you use your phone to pretend to have a life. It's gimmicky, sure, but it does have some neat features. Among the ones that you won't use very often are pickup lines, rejections, bar dares, and a fake Breathalyzer. Fun if you're bored waiting for something, but useless otherwise.

What's best about the Faker are the faux calls and faux numbers.

The "faux number" is a number (one for all major cities) that you can give to that guy or gal who's hitting on you without actually giving them your number. On second thought, we'd probably be on the receiving end of this, so perhaps it's not so great.

The "faux call" programs the phone to give you a fake call at a pre-specified time (now, 5 minutes, 15 minutes, an hour) from someone (a boyfriend, girlfriend, neighbor, maid, french female) to simulate a conversation. For example, when the neighbor calls you, it'll prompt with "you say 'What up?'", "you say 'What!'", and "you say 'Why don't you have pants on?". Seriously, that's what it says.

Pretty neat if you ever have to get out of a situation, but it does use up your minutes when you place the fake calls. That's the price you pay for being a faker.



About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.


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