In The News
By Oliver Starr
January 24, 2007
MobileCrunch
Sprint has just launched a new service being introduced by ring tone giant Moderati. MobileFaker is designed to help you save face while allowing you to escape from social situations that you might otherwise be forced to endure or as they put it, make your mobile a social weapon.
The new application features such escape tools as the "faux calls" (so you can escape that bad date), "faux numbers" (so you can give that loser that keeps pestering you a number that won't lead him back to you any time soon) as well as other neat and helpful features like snappy pick ups and put downs, help with a wide variety of social dilemmas and even a fake breathalyzer (one can only imagine what abuse that function dishes out).
This is a fun set of tools that might even prove useful from time to time, but what's more important is what this says about both Sprint and Moderati. That's because this is a radical departure from anything either company has done before. This is interesting as it seems to be a trend with the carriers who are rapidly diversifying their business models. Other examples include the TellMe Voice and Visual Search application, the efforts to bring video content to mobile devices and the vast array of new content based services that are suddenly cropping up as carriers attempt to stave off the bleeding revenues from their eroding voice margins.
This bodes well for teams developing various types of novel mobile content and in my opinion represents the beginning of a very positive trend towards the mobilization of more data and more services for mobile subscribers.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
All trademarks and/or registered trademarks are the property of their respective owners.
January 24, 2007
MobileCrunch
Sprint has just launched a new service being introduced by ring tone giant Moderati. MobileFaker is designed to help you save face while allowing you to escape from social situations that you might otherwise be forced to endure or as they put it, make your mobile a social weapon.
The new application features such escape tools as the "faux calls" (so you can escape that bad date), "faux numbers" (so you can give that loser that keeps pestering you a number that won't lead him back to you any time soon) as well as other neat and helpful features like snappy pick ups and put downs, help with a wide variety of social dilemmas and even a fake breathalyzer (one can only imagine what abuse that function dishes out).
This is a fun set of tools that might even prove useful from time to time, but what's more important is what this says about both Sprint and Moderati. That's because this is a radical departure from anything either company has done before. This is interesting as it seems to be a trend with the carriers who are rapidly diversifying their business models. Other examples include the TellMe Voice and Visual Search application, the efforts to bring video content to mobile devices and the vast array of new content based services that are suddenly cropping up as carriers attempt to stave off the bleeding revenues from their eroding voice margins.
This bodes well for teams developing various types of novel mobile content and in my opinion represents the beginning of a very positive trend towards the mobilization of more data and more services for mobile subscribers.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
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All trademarks and/or registered trademarks are the property of their respective owners.