In The News
December 15, 2005
By Monica Alleven
Wireless Week
If you don't have the real thing handy, Moderati will let you have the next best thing: mistletoe wallpaper.
In fact, the creative minds at the wallpaper/ringtone supplier say the mobile version is even better. Mistletoe is actually a parasitic plant, one that looks like a thistle and isn't all that attractive. But they've created a sharper image for mobile phones.
Cindy Mesaros, Moderati vice president of marketing, says she hasn't tried the mobile mistletoe yet because she's had a cold, but as soon as the contagious phase is over, she'll put it to the test.
After downloading the ringtone, users are advised to hold their phone over the head of the intended target; then, pucker up. Cingular Wireless, Sprint Nextel and T-Mobile USA customers can download the mobile mistletoe through Dec. 31. Verizon Wireless customers can find the images in the Modtones Gallery application on their phones.
Moderati also is keeping an eye on holiday ringtones, where "Sleigh Ride" is the most popular among dozens available. And although the season seems to be dominated by Christmas-themed songs, those of Jewish faith may appreciate "Oh Hannukah Groove."
Then for all those New Year's Eve concert-goers, Moderati offers a wallpaper depicting a cigarette lighter. Moderati Creative Director Jeremy Xavier says it makes more sense than either a real lighter or the mobile phones that fans hold up at concerts to replace the lighters of yesteryear. He developed RockLighter, which sells for $1.99.
So if the mistletoe doesn't receive a warm reception, perhaps the burning flame will get their attention.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
All trademarks and/or registered trademarks are the property of their respective owners.
By Monica Alleven
Wireless Week
If you don't have the real thing handy, Moderati will let you have the next best thing: mistletoe wallpaper.
In fact, the creative minds at the wallpaper/ringtone supplier say the mobile version is even better. Mistletoe is actually a parasitic plant, one that looks like a thistle and isn't all that attractive. But they've created a sharper image for mobile phones.
Cindy Mesaros, Moderati vice president of marketing, says she hasn't tried the mobile mistletoe yet because she's had a cold, but as soon as the contagious phase is over, she'll put it to the test.
After downloading the ringtone, users are advised to hold their phone over the head of the intended target; then, pucker up. Cingular Wireless, Sprint Nextel and T-Mobile USA customers can download the mobile mistletoe through Dec. 31. Verizon Wireless customers can find the images in the Modtones Gallery application on their phones.
Moderati also is keeping an eye on holiday ringtones, where "Sleigh Ride" is the most popular among dozens available. And although the season seems to be dominated by Christmas-themed songs, those of Jewish faith may appreciate "Oh Hannukah Groove."
Then for all those New Year's Eve concert-goers, Moderati offers a wallpaper depicting a cigarette lighter. Moderati Creative Director Jeremy Xavier says it makes more sense than either a real lighter or the mobile phones that fans hold up at concerts to replace the lighters of yesteryear. He developed RockLighter, which sells for $1.99.
So if the mistletoe doesn't receive a warm reception, perhaps the burning flame will get their attention.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
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All trademarks and/or registered trademarks are the property of their respective owners.