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Faith West Launches Modtones on AT&T Wireless mModeT Service

Popular Ringtone Brand Performs on the GSMT Stage for the First Time in the U.S.

San Francisco (March 29, 2004) Faith West Inc. announced today the launch of Modtones, its ringtone offering by and for serious music fans, on AT&T Wireless' popular mModeT service. The new ringtone service on mMode marks the first time Modtones is available on a GSMT/GPRS network in the U.S.

To celebrate the launch, Modtones is offering one free download for every ringtone purchased from now through the end of May. (www.modtones.com)

"We're thrilled to extend our distribution to AT&T Wireless subscribers," said Faith West President Carolynne Schloeder. "mMode reaches an audience of serious mobile entertainment enthusiasts. We're going out with a special introductory offer to encourage them to sample the Modtones difference. "

The entire Modtones catalog of ringtones from hundreds of music licensors in all genres is now available through the Games and Tones menu on mMode. Modtones ringtones are priced at $1.99 each. Music fans of all types can shake some action to the bass thumping tones. Faith West's commitment to a high level of quality is exemplified in its song selection, ringtone composition and song categorization.

With a few clicks, mMode subscribers can download polyphonic ringtones optimized specifically for their handset model from hip-hop hits, movie soundtracks, pop songs, TV themes and more. Faith West already offers Salsa, Mambo, and Bossa Nova flavored ringtones on mMode under the Latin Garage brand through a partnership with WILAEN (Wireless Latin Entertainment).

Faith West is the leading provider of ringtone services on CDMA carriers in North America, with the number one selling ringtone application. The Modtones brand, featuring an animated all-MIDI cover band called the Modtones, has high recognition among mobile entertainment enthusiasts.

Free downloads from ringtones purchased before May 31st must be selected before June 30th. Free downloads are credited every time a new ringtone is purchased before the end of the offer.


About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.


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