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Former WildBrain Inc./Kid Robot Inc. CFO, Joe Brichler, Joins Moderati as Chief Financial Officer
Seasoned executive lends his media finance expertise to America's largest mobile entertainment agency
(SAN FRANCISCO, Calif.) – August 6, 2009 – Bellrock Media today announced that Joe Brichler has joined its U.S. subsidiary, Moderati Inc., as the Chief Financial Officer. In his new position, Brichler will be responsible for all aspects of Moderati's corporate finance and accounting, tax and treasury and financial planning and analysis
Brichler was most recently CFO for Wild Brain/KidRobot, Inc., an award-winning, artist-driven business that develops, produces and monetizes unique and compelling content across the media spectrum. Wild Brain produces the hit series Yo Gabba Gabba!, airing weekly on Nickelodeon, and produced Higglytown Heroes, the top-rated and critically acclaimed animated children's series that aired on the Disney Channel, among other projects. Kidrobot is the world's premier designer and retailer of limited edition art toys and apparel. In his position with the company, Brichler acted as the primary Wild Brain financial executive in charge of fundraising, financial planning and analysis, corporate finance and accounting and tax and treasury.
Prior to WildBrain, Brichler held positions as the Director of Accounting and Corporate Controller at Foster's Wine Estates Americas, GoldenGate Software Inc., Marketwatch Inc. and 989 Studios, the wholly-owned game developer for Sony's PlayStation, where he was responsible for operating accounting and budgeting and reporting, including creating and implementing profit reports and cash management procedures for internally and externally developed titles. Following his graduation from Santa Clara University, Brichler worked as a Senior Accountant for Price Waterhouse, one of the big four public accounting firms.
"We're excited to have Joe joining the Moderati team," said Jon Vlassopulos, CEO of Moderati. "His extensive financial experience in different forms of online media and entertainment are a perfect fit for the direction and vision of our company."
"During my seventeen years in the financial industry, I've worked with a lot of companies across the entertainment spectrum," said Mr. Brichler. "Moderati ties it all together and is doing very innovative work with media companies and consumer brands. I am excited to help grow the company in new markets and new territories."
Founded in 2001 as a wholly-owned subsidiary of Japanese firm, Faith Inc., Moderati is a leader in the mobile entertainment space in the U.S. The company is currently known best for helping major brands innovate with new digital experiences through popular branded iPhone applications, including the Virtual Zippo Lighter and the LMFAO Romplr and Romplr Dance mixer applications. The company has come to dominate the market in on-deck mobile content creation and aggregation.
Bellrock Media, which acquired Moderati in 2007, creates original content that features organic integrations of branding and marketing messages, and distributes this premium content for mobile and broadband platforms throughout North America and Japan. Bellrock is backed by Yoshimoto Kogyo Co., Ltd., which is the largest media company in Japan with interests in talent management, entertainment venues and TV and film production.
Brichler will be working closely with the company's current management including CEO, Jon Vlassopulos, and will be based at Moderati's headquarters in San Francisco, California.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
All trademarks and/or registered trademarks are the property of their respective owners.
Seasoned executive lends his media finance expertise to America's largest mobile entertainment agency
(SAN FRANCISCO, Calif.) – August 6, 2009 – Bellrock Media today announced that Joe Brichler has joined its U.S. subsidiary, Moderati Inc., as the Chief Financial Officer. In his new position, Brichler will be responsible for all aspects of Moderati's corporate finance and accounting, tax and treasury and financial planning and analysis
Brichler was most recently CFO for Wild Brain/KidRobot, Inc., an award-winning, artist-driven business that develops, produces and monetizes unique and compelling content across the media spectrum. Wild Brain produces the hit series Yo Gabba Gabba!, airing weekly on Nickelodeon, and produced Higglytown Heroes, the top-rated and critically acclaimed animated children's series that aired on the Disney Channel, among other projects. Kidrobot is the world's premier designer and retailer of limited edition art toys and apparel. In his position with the company, Brichler acted as the primary Wild Brain financial executive in charge of fundraising, financial planning and analysis, corporate finance and accounting and tax and treasury.
Prior to WildBrain, Brichler held positions as the Director of Accounting and Corporate Controller at Foster's Wine Estates Americas, GoldenGate Software Inc., Marketwatch Inc. and 989 Studios, the wholly-owned game developer for Sony's PlayStation, where he was responsible for operating accounting and budgeting and reporting, including creating and implementing profit reports and cash management procedures for internally and externally developed titles. Following his graduation from Santa Clara University, Brichler worked as a Senior Accountant for Price Waterhouse, one of the big four public accounting firms.
"We're excited to have Joe joining the Moderati team," said Jon Vlassopulos, CEO of Moderati. "His extensive financial experience in different forms of online media and entertainment are a perfect fit for the direction and vision of our company."
"During my seventeen years in the financial industry, I've worked with a lot of companies across the entertainment spectrum," said Mr. Brichler. "Moderati ties it all together and is doing very innovative work with media companies and consumer brands. I am excited to help grow the company in new markets and new territories."
Founded in 2001 as a wholly-owned subsidiary of Japanese firm, Faith Inc., Moderati is a leader in the mobile entertainment space in the U.S. The company is currently known best for helping major brands innovate with new digital experiences through popular branded iPhone applications, including the Virtual Zippo Lighter and the LMFAO Romplr and Romplr Dance mixer applications. The company has come to dominate the market in on-deck mobile content creation and aggregation.
Bellrock Media, which acquired Moderati in 2007, creates original content that features organic integrations of branding and marketing messages, and distributes this premium content for mobile and broadband platforms throughout North America and Japan. Bellrock is backed by Yoshimoto Kogyo Co., Ltd., which is the largest media company in Japan with interests in talent management, entertainment venues and TV and film production.
Brichler will be working closely with the company's current management including CEO, Jon Vlassopulos, and will be based at Moderati's headquarters in San Francisco, California.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
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All trademarks and/or registered trademarks are the property of their respective owners.