Press Releases
San Francisco, CA (June 2, 2005) - Mobile entertainment company ModeratiTM
announced today it will power the delivery of all ringtones and
wallpaper to Amp'd Mobile®, the first operator solely using CDMA2000
1xEV-DO (Evolution-Data Optimized) for its wireless service launching
later this year. The deal brings together two companies with expertise
in creating and marketing products to young, savvy music fans, and
represents the first step in a broad partnership.
"We're excited to be working with a
carrier that really gets what the mobile consumer wants," said
Carolynne Schloeder, president of Moderati. "They recognize that data
services are integral to their offering, and we're thrilled that
they've chosen us as their partner to deliver compelling content."
Amp'd Mobile, set to launch nationwide
later this year, will leverage CDMA2000 1xEV-DO to offer unique,
compelling, and relevant content plus traditional wireless phone
services with a completely fresh user interface and fully-customizable
experience designed specifically for the 18-35-year-old audience. Amp'd
will offer a variety of exclusive content for their launch, much of
which Moderati will provision and deliver in addition to its full
catalog of polyphonic ringtones, songtones of the master recording,
voice tones and graphics. The exclusive content will include extreme
sports images related to the carrier's team of athletes in surf, snow,
skate and motocross.
"We're going to be delivering a
completely different fully integrated mobile lifestyle experience with
burst entertainment packaged in a new way," said Seth Cummings, VP,
wireless content and internet services, Amp'd Mobile. "Moderati will
play a key role in our vision by providing a rich catalog of
youth-oriented ringtone and wallpaper files as well as infrastructure
delivery services."
Amp'd Mobile will deliver its
cutting-edge content over a CDMA2000 1xEV-DO network and will use
QUALCOMM BREW® 3.1 platform for easy, reliable downloading of wireless
content and services. Amp'd and Moderati plan to work together on
content management and merchandising tools to provide a seamless
offering to consumers.
Moderati, formerly known as Faith West,
has long been the dominant player in ringtones on BREW carriers via its
flagship service, Modtones®. Moderati's song tone application, Modtones
DJ, is a finalist in the BREW 2005 Developer Awards.
About Amp'd Mobile
Amp'd Mobile will be the first fully
integrated MVNO for youth, young professionals and early adopters. By
leveraging the power of 3G EV-DO, Amp'd will offer traditional services
plus a completely fresh user interface and experience designed
specifically for this market. With myriad options to meet each person's
individual needs, Amp'd will bring a more relevant, personal experience
to mobile entertainment and the wireless lifestyle. Targeted to launch
later in 2005, more information can be found at www.ampdmobile.com.
About the BREW solution
QUALCOMM's BREW solution is designed
to meet the distinct and varied needs of wireless operators, handset
manufacturers, publishers, developers and end users around the world.
BREW products and services include: an open, extensible client platform
that supports robust system and application software including
personalized and branded user interfaces for mass market devices; a J2EETM-based,
modular delivery system that enables the distribution of content,
applications and user interfaces to wireless devices across all air
interfaces; a dedicated professional services team that supports the
integration of customized implementations; and the wireless industry's
first global marketplace to support the monetization of applications
and services developed in all programming languages. The BREW solution
can make the wireless visions of innovative companies a reality.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
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