Press Releases
TVT Records and Moderati Form Strategic Mobile Media Partnership
Moderati to exclusively represent TVT Records, including
platinum artists Lil Jon and the Ying Yang Twins, to all major US
carriers for ringtones and ringbacks
New York, NY and San Francisco, CA (August 14, 2006) - TVT Records and Moderati Inc. announced today that they have formed a partnership to distribute ringtones and ringbacks of TVT artists to all major carriers in the United States. Under the terms of the deal, Moderati will be the exclusive representative for all master recording-based ringtones and ringback tones from TVT artists, including Lil Jon, the Ying Yang Twins, and Pitbull. The deal deepens the existing relationship between the two companies, bringing together the leader in independent music with the top provider of wireless content to the decks of US carriers.
TVT Records is America's #1 independent record company and recently celebrated its 20th year of discovering and breaking some of the most revolutionary recording artists. The label's eclectic roster runs the gamut from multi-platinum Crunk master Lil Jon and the Grammy-nominated Ying Yang Twins to indie royalty Ambulance LTD and the Latin hip-hop star Pitbull. According to the Billboard ringtone charts, last year TVT artists held the #2 and #6 spots on the ringtone charts. In 2005, TVT was the only free-standing independent label to receive a Master Ringtone Sales Award from the RIAA for Lil Jon's "What U Gon' Do." Lil Jon's latest smash "Snap Yo Fingers" is currently Top 10 on every major carrier.
"TVT Records has an amazing repertoire and they've always been one step ahead when it comes to exploiting new media channels to market their artists," said Jonas Gerber, Vice President of Business Development for Moderati. "This partnership is a great example of their progressive approach to the marketplace."
Forming this close partnership takes advantage of the complimentary strengths of TVT and Moderati, ultimately leading to the best service for the carriers, and a more robust offering for their customers. Moderati will collaborate with TVT on distribution strategy, file production and merchandising. This frees TVT to concentrate on developing new creative offerings from the label's artists.
"To succeed with our mobile content, we chose to work with a company that has longstanding, deep relationships with all major carriers and understands music," said Christina Zafiris, Sr. Director of New Media for TVT Records. "Working with Moderati gives TVT an advantage in a very crowded space. Together, we can make sure our artists reach a massive audience."
Over the upcoming months, TVT Records will release master mobile products from the upcoming Pitbull, Lil Jon and Ying Yang Twins albums as well as up and coming hip hop artists Yo Gotti, The A'z, Magic, Da Muzicianz, Twisted Black, and rock acts such as Towers of London and The Cinematics. Many artists will be creating unique content exclusively for mobile.
About TVT Records
America's #1 independent record company for five consecutive years, TVT Records has discovered and launched some of the most revolutionary recording artists and exciting trends in music over the last two decades. Giving the world such impact artists as Nine Inch Nails, Ja Rule and Lil Jon, and helping break Modern Rock, Electronica, Industrial, Nu-Metal and Crunk, the label has had an indelible impact on music by being involved in every genre and always being on the cusp of what is next.
TVT Records is a pioneer in digital music distribution as the first label to make its entire catalog available for download when it launched its digital store in November 1999 from TVTrecords.com. The company was also the first to make its entire repertoire of music videos available for streaming.
In the massive ringtones market, TVT often tops the charts. In 2005 two of the top 10 Mastertones and four of the top 10 polyphonic tones were TVT published recordings. The same year TVT was the only free-standing independent label to receive a Master Ringtone Sales Award from the RIAA. 2006 shows similar promise for TVT as "Snap Yo Fingers" from Lil Jon is on its way to being one of the top ringtones of the year.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
All trademarks and/or registered trademarks are the property of their respective owners.
New York, NY and San Francisco, CA (August 14, 2006) - TVT Records and Moderati Inc. announced today that they have formed a partnership to distribute ringtones and ringbacks of TVT artists to all major carriers in the United States. Under the terms of the deal, Moderati will be the exclusive representative for all master recording-based ringtones and ringback tones from TVT artists, including Lil Jon, the Ying Yang Twins, and Pitbull. The deal deepens the existing relationship between the two companies, bringing together the leader in independent music with the top provider of wireless content to the decks of US carriers.
TVT Records is America's #1 independent record company and recently celebrated its 20th year of discovering and breaking some of the most revolutionary recording artists. The label's eclectic roster runs the gamut from multi-platinum Crunk master Lil Jon and the Grammy-nominated Ying Yang Twins to indie royalty Ambulance LTD and the Latin hip-hop star Pitbull. According to the Billboard ringtone charts, last year TVT artists held the #2 and #6 spots on the ringtone charts. In 2005, TVT was the only free-standing independent label to receive a Master Ringtone Sales Award from the RIAA for Lil Jon's "What U Gon' Do." Lil Jon's latest smash "Snap Yo Fingers" is currently Top 10 on every major carrier.
"TVT Records has an amazing repertoire and they've always been one step ahead when it comes to exploiting new media channels to market their artists," said Jonas Gerber, Vice President of Business Development for Moderati. "This partnership is a great example of their progressive approach to the marketplace."
Forming this close partnership takes advantage of the complimentary strengths of TVT and Moderati, ultimately leading to the best service for the carriers, and a more robust offering for their customers. Moderati will collaborate with TVT on distribution strategy, file production and merchandising. This frees TVT to concentrate on developing new creative offerings from the label's artists.
"To succeed with our mobile content, we chose to work with a company that has longstanding, deep relationships with all major carriers and understands music," said Christina Zafiris, Sr. Director of New Media for TVT Records. "Working with Moderati gives TVT an advantage in a very crowded space. Together, we can make sure our artists reach a massive audience."
Over the upcoming months, TVT Records will release master mobile products from the upcoming Pitbull, Lil Jon and Ying Yang Twins albums as well as up and coming hip hop artists Yo Gotti, The A'z, Magic, Da Muzicianz, Twisted Black, and rock acts such as Towers of London and The Cinematics. Many artists will be creating unique content exclusively for mobile.
About TVT Records
America's #1 independent record company for five consecutive years, TVT Records has discovered and launched some of the most revolutionary recording artists and exciting trends in music over the last two decades. Giving the world such impact artists as Nine Inch Nails, Ja Rule and Lil Jon, and helping break Modern Rock, Electronica, Industrial, Nu-Metal and Crunk, the label has had an indelible impact on music by being involved in every genre and always being on the cusp of what is next.
TVT Records is a pioneer in digital music distribution as the first label to make its entire catalog available for download when it launched its digital store in November 1999 from TVTrecords.com. The company was also the first to make its entire repertoire of music videos available for streaming.
In the massive ringtones market, TVT often tops the charts. In 2005 two of the top 10 Mastertones and four of the top 10 polyphonic tones were TVT published recordings. The same year TVT was the only free-standing independent label to receive a Master Ringtone Sales Award from the RIAA. 2006 shows similar promise for TVT as "Snap Yo Fingers" from Lil Jon is on its way to being one of the top ringtones of the year.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
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All trademarks and/or registered trademarks are the property of their respective owners.