Press Releases
Zonday Moves Away From The Mic And Onto Your Phone
Chocolate Rain Ringtone Now Available On Carrier Decks
San Francisco, December 4, 2007 – Can't get Chocolate Rain out of your head? It's about to get worse - mobile entertainment firm Moderati has brought the online video phenom to mobile phones nationwide.
The tone is available on several major wireless carriers as part of their on-deck offering. Consumers can navigate to the ringtone offering on their handsets and search or browse for the Chocolate Rain tone.
Chocolate Rain, a simple piano tune sung in a James Earl Jones-style delivery, is the brainchild of Tay Zonday, a 25 year old from Minneapolis. The video has more than 11 million views on YouTube, and has inspired endless amount of parodies and covers, including renditions by John Mayer and Green Day's Tre Cool.
"We're fascinated by the internet's ability to create new pop culture stars," says Sara Cabral, Director of Licensing for Moderati, "and songs made famous virally are perfect as ringtones. Moderati and our carrier partners are pleased to introduce these tones."
In keeping with the pop culture theme, Moderati also offers "Don't Tase Me, Bro," the latest catchphrase to achieve wild popularity via the internet. Andrew Meyer, a University of Florida student, got rowdy during a campus talk by John Kerry. After he refused to quiet down, he was arrested by campus police and tasered. His infamous "Don't Tase Me, Bro" scream can now decorate your own cell phone.
Chocolate Rain and "Don't Tase Me, Bro" are available for standard ringtone rates on the carrier decks.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
All trademarks and/or registered trademarks are the property of their respective owners.
San Francisco, December 4, 2007 – Can't get Chocolate Rain out of your head? It's about to get worse - mobile entertainment firm Moderati has brought the online video phenom to mobile phones nationwide.
The tone is available on several major wireless carriers as part of their on-deck offering. Consumers can navigate to the ringtone offering on their handsets and search or browse for the Chocolate Rain tone.
Chocolate Rain, a simple piano tune sung in a James Earl Jones-style delivery, is the brainchild of Tay Zonday, a 25 year old from Minneapolis. The video has more than 11 million views on YouTube, and has inspired endless amount of parodies and covers, including renditions by John Mayer and Green Day's Tre Cool.
"We're fascinated by the internet's ability to create new pop culture stars," says Sara Cabral, Director of Licensing for Moderati, "and songs made famous virally are perfect as ringtones. Moderati and our carrier partners are pleased to introduce these tones."
In keeping with the pop culture theme, Moderati also offers "Don't Tase Me, Bro," the latest catchphrase to achieve wild popularity via the internet. Andrew Meyer, a University of Florida student, got rowdy during a campus talk by John Kerry. After he refused to quiet down, he was arrested by campus police and tasered. His infamous "Don't Tase Me, Bro" scream can now decorate your own cell phone.
Chocolate Rain and "Don't Tase Me, Bro" are available for standard ringtone rates on the carrier decks.
About Moderati, a Bellrock Media Company
Moderati is a digital content agency that helps media companies and consumer brands connect with their consumers through the creation of engaging entertainment experiences. The company delivers the best digital content to consumers when, where and how they want it, with a mission to engage and entertain through creativity, technology and humor. Moderati has deep roots in mobile content and entertainment, and has been a trusted partner of top-tier wireless carriers and major media companies since 2001, having delivered over 100M individual content downloads. The company is a subsidiary of Japan's leading branded entertainment production company, Bellrock Media, backed by Yoshimoto Kogyo, the largest pure play media company in Japan with interests in TV, talent representation, film, music, physical venues and consumer products. Moderati is headquartered in San Francisco, CA. For more information, visit the Website at http://www.moderati.com.
Press Contact
All trademarks and/or registered trademarks are the property of their respective owners.