Learn more about how to design an effective business website
An online presence is paramount to every businesses’ success in today’s digital world, and the best way to establish a strong online presence is by having a website for your business. However, you can’t just have any kind of website; your website has to be effective when it comes to helping you realize your business goals—whether if it’s to generate sales, improve customer service, or streamline business processes.
There are many factors that come into play when evaluating the effectiveness and success of a website, but plenty of weight is attributed to web design. After all, aesthetics is the first thing that draws people to further explore your website; in fact, 48% of users decide on the credibility of a website based solely on a website’s design. Whatever your business goals are, your website should be strategically designed with the end goal in mind. Here are tips on how to design and create an effective website:
An effective website succinctly tell visitors what your business is all about. So many websites nowadays focus too much on witty wordplay and marketing language that they fail to communicate the most basic essence of their business. Don’t leave people guessing. Design your website as such that viewers immediately know what products and services you offer, your value proposition, and the action you want them to do. At a minimum, your website should have the following important elements:
Your business’ contact information is considered one of the most important elements of a business website. Studies show that 44% of website visitors leave if there’s no contact information in sight. That said, it’s crucial to place your contact information where it’s ubiquitously visible, preferably at the header or footer. It’s also a good idea to have a contact form accessible through the main navigation menu. You can also create a dedicated “Contact Us” page that’s easily accessible from the homepage. Be as detailed as possible and include the following preferred contact information if available:
SEO is essential for driving more traffic to your website from organic search queries. It’s also an important factor to consider when designing your site. While SEO is a lot more complicated than what meets the eye, here are some basic tips to help you optimize your website for search engines:
As more and more people access the internet through their mobile devices, it’s more important than ever to have a business website that’s mobile-responsive. Your website should be able to seamlessly respond to various screen sizes without compromising user experience. When developing your website, take into consideration the following mobile web design best practices:
Your business is a cost-effective and versatile marketing tool that can be used to achieve your business goals on one single platform. Don’t rush the design and development processes; the best and most effective websites weren’t launched overnight. It takes time and patience to develop a business website that delivers real results.