So your website is up and running. But the question is, do your visitors click on your call-to-action button, or do they just skim the page and leave?
Your company website provides convenient access to information about your products and services; it is a key tool for your marketing campaign. So if your site visitors don’t do anything while viewing your website (therefore, no click-through or lead generation), then perhaps it’s time to revisit your web design.
Here are 5 tips on how to design your homepage to make your website visitors click.
So if a visitor opens a website that doesn’t look good on their mobile phone or tablet, because the fonts and graphics are too small, the whole site has to be zoomed out just so you can see everything, they will leave your site.
Mobile-responsiveness is also a key ranking signal for Google search results. This means that, if your site is not mobile-friendly, your website won’t appear in the first few pages in Google Search—which would hurt your SEO marketing campaign efforts.
A great web design draws your customer’s attention to the important points in your website. Design your site in a way that reflects the branding of your company through the choice of colors and the graphic design.
It is important to portray your company’s brand through your web design, so that your message can be communicated effectively to your target market.
Choose a font that’s easy to read, and with a size that’s not too big or small. Determine your target market as well. If your target is the middle-aged or advanced-aged market, then a larger font size may be preferable. Another tip is to be mindful with the spaces in between the letters and words. You don’t want your visitor to misread your copy.
The web content, or the copy, is also a key point to consider. Keep the text short, simple, and clear. Remember that Internet users are “skimmers”. This means that they skim through the whole of the text to see if it’s too long to read; if it is, then they don’t read the copy. And you don’t want that to happen.
If you can put all the necessary information in one page, the better. But don’t clutter your website. Go for a nice, clean, and user-intuitive homepage design.
This can be done by adding a call-to-action button. The button serves as an “invitation” to buy your product or to avail of your company’s services. Make the color of your button attractive, something that draws the eyes. And choose action words that appeal to the senses and compel the viewer to do something, but keep it short (for example, “Learn more” or “Get a quote”).
Another way to make your website interactive is to add an online chat support, or a contact form where visitors can reach you. Videos and interactive infographics are good ideas too.
Your homepage is the first thing that your visitors see on your website, so it must give a good and lasting impression. Attracting visitors to your site is one thing, but keeping them and making them actually buy or avail of your services is another. And these tips might help you.