Learn how to easily advertise and market your business using social media
Social media is now the bread and butter of marketing at this point in our lifetime. The emergence of social media sites, such as Facebook and Twitter, have revolutionized marketing and advertising, and have redefined marketing strategies as technological advances continue to surge forward.
Facebook, in particular, is now a great venue for marketing and advertising. Not only is it a social media site, it is also a platform where you can advertise and buy and sell products.
Here are 5 ways you can promote your business using social media:
Banner advertisements may take in the form of actual promotional ads about your company’s services and products, or in the form of a witty quote or graphic that relates to your company’s branding.
This type of promotional strategy targets the visuals of your customers, and it’s fairly easy to implement. Take note that each social media platform has different guidelines on the optimal banner sizes they allow. You can refer to a guide here for more information.
Also, some social media platforms like Facebook, Twitter, LinkedIn, and YouTube offer options to use paid advertising to boost your posts. The advantage of paid advertising is that it provides a more accurate reach towards your target market. But many companies opt out from this option, and instead utilize organic advertising, which is free of charge.
Posting company-related photos is a good way to promote the culture of your company. It may not be a direct advertising strategy, but it touches the human aspect of your customers.
Photos that show the people behind the company, what they do, what fun they have, or what passions they care about, add a human touch to your social media post. This type of promotional strategy also embodies the essence of social media sites: to connect people socially.
If your company’s site has a blog, posting the articles on social media is a good way to promote both the article and the website. Indirectly, this also markets your business to your customers.
Knowledge sharing through articles and infographics show that your company is knowledgeable in what you’re doing and that your customers can trust you. It provides a level of assurance to your customers that you can be trusted with the services and products you offer.
Video advertising is great way to promote your business and to showcase your company’s creativity. YouTube hosts a wide array of videos where billions of users can access and view, which is good exposure for your company.Both YouTube and Facebook have made it possible for users, especially business entities, to advertise through videos, both paid or unpaid.
This eCommerce feature is fairly new on Facebook but proves to be user-intuitive and effective to use. It is also exclusive only to Facebook. Adding a “Store” to your company’s page provides customers an easy way to view all the available products your business has to offer. Stores also make it easier to manage inquiries about your products, because customers can just fill out an online form where they can buy or get more info.
Social media platforms like Facebook, Twitter, LinkedIn, and YouTube provide a lucrative venue to advertise and promote your business, where you can easily connect with customers. With all the strategies mentioned, there is one important thing in promoting your business using social media: whatever you post or share, make sure you engage with your customers by responding to their comments and messages.