Here’s how you properly set up your website in Google Search Console
Google is considered the king of all search engines, surpassing other search engine giants like Bing, Baidu, AOL, and Yahoo! Search. Approximately 4 billion searches are made on Google alone. With so much volume of potential organic traffic happening in Google, you’ll be missing out on a whole lot of things if your website isn’t visible in Google’s SERPs.
Google Search Console, formerly Google Webmaster Tools, is a free service by Google that helps you optimize your website’s visibility for their search engine bots and spiders. It allows you as a webmaster to monitor key SEO metrics such as indexing status, keywords, links, and crawl errors. To maximize the Search Console, it’s important that you properly set up your website by adding all versions of your domain.
Websites or mobile apps that you register in Google Search Console are called properties. You can add up to 1,000 properties to your Google account. Here are the URL versions that you need to add to your Google Search Console, along with examples to help you get a better gist of things.
Google specifically recommends creating a separate Search Console property for each domain or folder that users wish to individually track. This also includes the lowest level domains that you own. By adding all possible URL versions of your website, Google Search Console can provide specific and detailed data for each domain, subdomain, and subdirectory that you’ve registered.
To help you manage your properties better, you have the option to group the different URL versions together in one property set. Google Property Sets combine the data gathered from two or more properties (that is, the different URL versions of your website) and present the data in a unified and aggregated view.
From the example provided, it’s recommended that you add all 16 properties in one property set.
Google Search Console is a valuable SEO tool that can help you monitor your website’s behavior in Google Search and analyze search results through one central hub. Maximizing its uses can help you leverage organic traffic to boost your SEO efforts.